Everyone seems to be using Facebook ads these days, but few people understand the business end of the process—or how to make it work for them. There are quite a few intricacies involved in ad campaigns, including the need to track your results, target your audience, and use visual design to attract clicks. Unfortunately, many small business owners try Facebook ads without knowing much about the process or about what they’re selling, which can lead to lackluster performance and wasted money. To get started on the right foot with your ad campaign, here are five important things you should know about Facebook ads or working with a facebook advertising agency before you begin crafting them yourself. Not sure what Facebook advertising is? Don’t worry, we have you covered. Facebook ads are a form of marketing in which businesses pay to have a commercial message shown in a user’s news feed. Depending on how much a business wants to spend, it can get a pretty wide reach. In fact, because of Facebook’s tremendous popularity—and its ability to show targeted ads—many brands choose Facebook over other social media sites such as Twitter and LinkedIn when launching campaigns. What sets these advertisements apart from other types of online promotions is that they run inside users’ News Feeds, which means that not only do users see them; they also click on them and interact with them more than almost any other type of ad unit.
Meatopia X: The Carnivore’s Ball
Presented by Creekstone Farms Hosted by Michael Symon
October 19, 2014
Pier 92 on the Hudson River
Produced in Partnership With The Food Network New York City Wine & Food Festival presented by FOOD & WINE
100% of the net proceeds from the Festival benefit Share Our Strength’s No Kid Hungry and Food Bank For New York City